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about us what started in 2005 as a small fashionable fundraiser for the breast cancer cause in a handful of u.s. cities has grown into a cause collective dedicated to increasing financial and moral support for a variety of women’s causes. we get people’s attention in order to increase the manpower behind causes. it is our goal to fundraise for and raise awareness of women’s health and social causes by creating a way for people to wear their cause their sleeve.